This project consisted of a remodel of the existing Sunset Lanes property up to the "Wildfire" standard, creating the flagship property for the brand. Ethos|three ARCHITECTURE worked closely with the Owner's in-house interior designers, operations, and construction management personnel to establish and fine tune the existing "Wildfire" brand concept. Interior finishes, furniture, and equipment were all evaluated and selected based on their support of the concept, durability and cost. Once the brand components were established, they were applied to the existing facility.
The solution for this property included a complete overhaul of the existing bowling lanes; reducing the lane count, introducing a small bar, and the creation of a relaxed lounge atmosphere where the bowling activities are augmented by other entertainment opportunities. In addition, the restaurant was expanded and refinished and refurnished, the sports book was reconfigured and refinished, and the main bar was refinished. The casino space was expanded, refinished, and new gaming machines were installed. The spaces were designed to invite participation in all available entertainment activities, not just gaming. This was accomplished through careful arrangement of the spaces paying close attention to the ability to see the available opportunities from anywhere in the space.